case study
SF Chronicle
Lucille Buell
Interior Design
services provided
Marketing Check-up
Marketing + Social Media
summary
I assisted an interior design client with a portfolio review and selected a project fit to pitch to media. I helped her to create a shot-list for her photoshoot with both media targets and her website portfolio in mind. Post-shoot I made photo-editing suggestions and crafted a brief pitch along with photography to a contact at the San Francisco Chronicle.
The project was accepted and published in the Sunday Style section. Then we promoted it across her social media channels and website. Lastly, I worked to create the designer’s first ever e-blast announcing the story in a friendly and enthusiastic voice that was authentic to the designer.
“I had the pleasure of working with Caitlin to assist in marketing my interior design business. With her expertise and extensive network of contacts, she helped us package and present our work to the publications in a way that was mindful of the publication's voice and design perspective, landing us printed content in important local media.”
Lucille Buell | Lucille Buell Interior Design